Brand Manager Hansaplast

Descrição:

Your Tasks

Define Marketing Strategy (both channels Phamacy and Mass Market)

Define how much and where to invest to raise sales and get ROI

Market analysis and competitors

Define marketing mix support by brand and franchise

Internal figures analysis by sku, channels, customers,etc.

Develop of Master Artworks for the products (adapt international versions to local ones)

Develop Marketing campaigns in cooperation with POS, promotions, digital

P&L analysis

Control Marketing budget

Lead sales forecast: make net sales projection for each sku

build-up customer plans aligned with the Sales channel strategy.

Establish fluent communication & cooperation with Global and Regional Marketing department.

Your Profile

Hard skills

Bachelor/master’s degree in Marketing, Business Administration, Economics (or similar), Pharmacy or medical Sciences

Pharmacy background will be valued

Professional experience in Marketing or SCM (preferential)

Solid MS-Office & Outlook knowledge (namely Excel and PowerPoint);

Fluent in Portuguese and English.

Soft Skills

Proactive, flexible and strong on leadership

Cooperative person

Analytical thinking and problem solving oriented;

Agile profile: think competition ahead

Creative

Resilient

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.