Descrição:
Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As a Marketing Manager, you will be a core member of the Global Operations (OPS) Practice Area (PA) Marketing team, reporting to the OPS Marketing Leader. You will be part of a purpose-driven team focused on developing and amplifying the best of BCG’s thought leadership and marketing experiences for operations leaders across the world.
Your role will involve driving and executing the marketing strategy in collaboration with the marketing leader, offer directors, regional ang global marketers. You will have a global responsibility, working closely with the PA leadership, while independently managing and delivering high impact end-to-end programs across the full suite of internal and marketing channels.
We are looking for a proactive, high-performing marketer with strong project management capabilities and an eye to the details.
Responsibilities include:
- Lead and execute end-to-end marketing projects, ensuring seamless coordination from planning to implementation, tracking milestones and measuring impact to deliver high quality outcomes
- Contribute to the content editorial strategy, ensuring alignment with business and marketing goals
- Manage the content (publications, videos, client impact stories) pipeline, collaborating with a diverse set of stakeholders on new IP while determining appropriate formats and amplification channels
- Develop multi-channel amplification plans to maximize the reach and impact for our IP and content
- Responsible for the PA’s presence on our corporate website, helping to refresh narratives and content, and track performance metrics to advise improvements
- Lead measurement and reporting of content performance and recommend enhancements where needed
- Collaborate with various PA marketing teams to drive initiatives and campaigns
- Engage with internal stakeholders to understand business requirements and cascade these needs into effective marketing actions
- Share cross-PA best practices, pilot new innovative ideas and be a strategic thinker
You're Good At
- Thriving in fast-paced complex environments, proactively navigating ambiguous situations and managing multiple priorities with urgency and focus
- You have strong project management skills, the ability to be strategic and yet manage the details
- Engaging senior stakeholders, influencing and aligning with leadership
- Driving high-impact marketing strategies, blending creativity with execution
- Crafting compelling content, from reports to social assets and internal comms
- Collaborating across global teams, ensuring alignment and consistency
- Staying organized amidst a high volume of complex projects and stakeholders
- Prioritizing effectively, making smart decisions under pressure
- Demonstrating exceptional writing and verbal communication skills
- Leveraging data-driven insights, optimizing campaigns for maximum impact
What You'll Bring
- 5-7 years of relevant experience
- Master's degree preferred
- Professional services industry experience is helpful
- Ability to independently resolve unique problems
- Strong written and verbal communication skills
- Highly professional, proactive and flexible attitude
- Proven analytical capabilities and out-of-the box thinking
- Ability to perform under pressure and demonstrate presence and maturity even in stressful situations
- Advanced proficiency in PowerPoint, Excel and Gen AI tools
- Familiarity with Tableau/ Power BI dashboards and email automation
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E - Verify Employer. Click here for more information on E-Verify.